All About Hashtag Marketing As A Social Media Trend In 2024

All About Hashtag Marketing As A Social Media Trend In 2024

Eagletech Academy, the center for Digital Marketing Training in Kolkata shares insightful information on Hashtag Marketing, a growing social media trend.

All About Hashtag Marketing As A Social Media Trend In 2024

Hashtag Marketing is one of the most dynamic trends shaping social media strategies in 2024. At Eagletech Academy, where industry experts offer comprehensive Digital Marketing Training in Kolkata, we equip our students with the latest tools and techniques to excel in this fast-paced field. Let’s explore the ins and outs of hashtag marketing and why it’s a trend you can’t afford to ignore this year.

  • The Power of Hashtags
  • Why Hashtag Marketing Matters in 2024
  • Best Practices for Hashtag Marketing
  • How Eagletech Academy Prepares You for Hashtag Marketing

The Power of Hashtags:

Hashtags are powerful tools for increasing visibility, reach, and engagement on social media platforms. Originating from Twitter, hashtags have become a universal feature across platforms like Instagram, Facebook, LinkedIn, and TikTok. By simply adding a “#” before a keyword or phrase, you can turn it into a searchable link, connecting your content to a wider audience interested in that topic.

Why Hashtag Marketing Matters in 2024:

Enhanced Discoverability:

Hashtags make your content easily discoverable. When users search for a specific hashtag, they are presented with all the posts that include it. This means that users can still see your content through hashtag searches even if users don’t follow you.

Targeted Audience Engagement:

To attract a particular audience within your area of expertise, it’s important to incorporate relevant and specific hashtags. This approach will result in higher engagement rates because your content will reach individuals who are genuinely interested in what you have to offer.

Trend Participation:

Joining trending hashtags can significantly boost your visibility. Trends often have a large following, and participating in them can place your content in front of a broad audience. This is particularly effective during events, holidays, or viral moments.

Best Practices for Hashtag Marketing:

To make the most of hashtag marketing, it’s essential to follow the best practices:-

Research Popular Hashtags:

Use tools like Hashtagify, RiteTag, or the search functions within social media platforms to find trending and popular hashtags in your industry.

Use a Mix of Hashtags:

Combine popular and broad hashtags with niche-specific ones. This strategy helps you reach a wide audience while engaging with a targeted group interested in your content.

Limit the Number of Hashtags:

It’s best to use a balanced number (around 5-10) to avoid appearing spammy. A couple of well-chosen hashtags can be more effective on platforms like Twitter.

Create Branded Hashtags:

Develop unique hashtags for your brand or campaigns. Branded hashtags help create a community around your brand and make tracking engagement and user-generated content easier.

Monitor Hashtag Performance:

Regularly analyze the performance of your hashtags. This can be done using social media analytics tools. Understanding which hashtags drive the most engagement will help refine your strategy.

How Eagletech Academy Prepares You for Hashtag Marketing:

Eagletech Academy’s Digital Marketing Classes in Kolkata include comprehensive modules on social media marketing, with a strong emphasis on hashtag marketing.

Our students gain real-time, hands-on experience with live projects, guided by industry experts who provide personalized insights. We guarantee job placement, ensuring a smooth transition from learning to professional work. We leverage our strong industry connections to place students in reputable companies for further skill development.


Hashtag marketing is more than just a trend; it’s a powerful tool for enhancing your social media strategy. At Eagletech Academy, we are committed to providing Kolkata’s best Digital Marketing Training, equipping our students with the skills they need to excel. If you want to stay ahead in this era of digital marketing, join us!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe now!

Join our community to get the latest updates, special offers, and exclusive content delivered directly to your inbox.